Japanese beauty chain adopts world-leading AR makeup technology for interactive shopping experience at the new GINZA INZ store
TOKYO--(BUSINESS WIRE)--#Android--Perfect Corp. announces YouCam Makeup’s consultation mode will be available at Fruit Gathering’s new Ginza store starting June 15th, 2017. The new store includes a “Virtual Makeup Studio” in which customers try true-to-life makeovers using YouCam Makeup’s augmented reality (AR) technology. YouCam’s consultation mode displays products available on the shelf at Fruit Gathering, so customers can easily explore and create their own makeup and then buy the products directly in-store. Clients can also use the magic makeup mirror to try Fruit Gathering’s recommended base makeup method* called the contour “3D Base.”
“We are delighted to announce our new partnership with Fruit Gathering that creates a new shopping experience through virtual makeup try outs,” said Alice Chang, CEO of Perfect Corp. “The Virtual Makeup Studio at Fruit Gathering will allow customers to try on variety of makeup in seconds to find their ideal products more easily. We believe that true-to-life AR technology is the ultimate key to improving customer satisfaction in stores.”
“F.G.J Co. Ltd. is honored to partner with Perfect Corp. Japan in bringing this innovative and unique shopping experience to our customers,” explains Syuichi Matsushita, CEO F.G.J Co. Ltd. “We at the Ginza INZ store, are increasingly striving to reach a younger generation of customers. We hope our customers will love the cross-branded makeup experience both virtually and in-store.”
*Fruit Gathering’s Makeup Method is based on the method developed by GIMA (Good Impression Makeup Association Japan), represented by Reiko Nagashima. Fruit Gathering’s techniques create beauty looks that emphasize the natural bone structure to create the perfect beauty look. This method creates a timeless vision and is sure to leave a lasting impression at first sight. Starting with a neutral makeup base, customers can experience “quick”, “brand mix”, and “retouch” makeup looks. A combination of 36 types of facial recognition allows for an instant impression that gives the ultimate control over the makeup.
Consultation Mode is YouCam Makeup’s customized function developed for cosmetic brands to use in-store for a unique O2O beauty experience. Now Consultation Mode is available worldwide. In Japan, more than 10 brands are already using Consultation Mode in stores.
For further information on Consultation Mode please contact: email@example.com
About Perfect Corp.
With over 400 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at www.perfectcorp.com
About Fruit Gathering
Fruit Gathering GINZA INZ
Thursday 15th June 2017
(Mon～Sat) 10:30～21:00 (Sun・Public Holiday) 10:30～20:00
Anne Shih, +886-2-8667-1298, ext. 2448
Ryoko Nakagawa, +81-3-5875-6651
Stephanie Mansolf, +1 (760)445-8551
Volker Maxisch, +31-43-306-0797
Laëtitia D’Urso, +33 (0)1 79 30 90 39
Volker Maxisch, +31-43-306-0797