Focus on Header Bidder Technology and Customer Service Pays Off
SINGAPORE--(BUSINESS WIRE)--PubMatic, the automation solutions company for an open digital media industry, today announced that its Asia-Pacific operations continued the strong momentum seen in 2016 by achieving profitability on an adjusted EBITDA basis in 2016 and the first quarter of 2017.
The company added that it recorded more than 100 percent year-over-year net revenue growth in the first quarter of 2017.
These results were underpinned by growing adoption of header bidding and wrapper technology, and increased mobile and video monetization for its publisher clients.
PubMatic launched its header bidding technology globally in 2012 and its wrapper solution in 2016 – and on both occasions the company was one of the first to launch these solutions to market. These solutions represented a majority of PubMatic’s global impressions by the end of 2016.
The company’s header and wrapper technology has been widely adopted across the Asia-Pacific region. PubMatic said it has added a significant number of premium publisher customers in the Asia-Pacific region over the past six months, including Cheetah Mobile (China), Daily Mail (Australia and New Zealand), Fandom powered by Wikia (Australia and New Zealand), WittyFeed (India), Dainik Bhaskar (India) and Toyo Kezia (Japan).
“We know PubMatic’s products are world-class, but with such geographical and cultural differences within APAC it is important to have talented local teams in-market to help engage our partners face-to-face and guide them on their programmatic journey,” said PubMatic VP APAC, Jason Barnes. “We know that some of our competitors don’t have boots on the ground, which is a real challenge for clients considering the on-going support and education required to build the expertise to fully exploit the opportunity that programmatic advertising offers.”
PubMatic works with publisher and demand partners across most countries in APAC and has more than twenty staff in offices in Sydney, New Delhi, Tokyo and Singapore. Plus, the company has many of its engineering teams based in Pune, India.
PubMatic’s presence in-market has enabled the company’s APAC team to excel in customer service, a commitment measured by its quarterly Net Promoter Score survey. In the first quarter 2017, APAC achieved their highest satisfaction scores to date, improving overall satisfaction three quarters in a row and far exceeding industry benchmarks.
Looking forward to the rest of 2017, PubMatic’s goal is to continue empowering publishers in APAC to take back control of their ad decisioning with header bidding, wrapper and unified ad server solutions, whilst enabling media buyers to take advantage of advanced sell side products as brands increasingly shift their spend to programmatic channels.
“We’re focused and excited about our plans for the rest of 2017,” said Barnes. “The Asia-Pacific region remains a key growth area for PubMatic. We look forward to driving increased adoption of our publisher-focused suite of products to the region’s premium media sellers, as well as working with brands and agencies to provide them with sophisticated trading tools and safe, transparent environments where their audiences can be reached.”
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
This press release may contain forward-looking statements about future results and other events that have not yet occurred. Actual results may differ materially from PubMatic’s expressed expectations due to future risks and uncertainties. PubMatic does not intend to update the information contained in this press release if any information or statement contained herein is or later turns out to be inaccurate.