Nexon Acquires Pixelberry Studios, Leading Developer in Interactive Narrative Mobile Games

Pixelberry Expands Nexon’s Female Audience Reach; Nexon Offers Expertise in Extending Lifetime of Games, International Opportunities

TOKYO--(BUSINESS WIRE)--NEXON Co., Ltd. (“Nexon”) (3659.TO), a global leader in online games, today announced that its consolidated subsidiary, NEXON Korea Corporation (“Nexon Korea”), through its subsidiary Nexon US Holding Inc., has entered into a definitive agreement to acquire Pixelberry Studios, the leading developer in interactive narrative mobiles games.

“The games industry and mobile app stores are flooded with the same types of games,” said Owen Mahoney, President and Chief Executive Officer, Nexon. “Pixelberry Studios has created compelling interactive storytelling apps that serve the massive, yet hard-to-reach and underserved, audience of women. We are looking forward to building the future of mobile fiction together with Pixelberry’s diverse and talented team to create engaging experiences that can be enjoyed for years, even decades.”

Pixelberry Studios is an independent studio founded in 2012 and made up of veteran developers who created the first story games for mobile 12 years ago. The studio has paved the way for the interactive storytelling genre on mobile devices with their top grossing apps Choices: Stories You Play and High School Story.

“Pixelberry is at the intersection of storytelling and games, bringing interactive fiction to a whole new audience that would never have considered themselves gamers before,” said Oliver Miao, CEO, Pixelberry Studios. “Nexon is the perfect choice for our unified vision for creating and leading a new category of mobile fiction for readers around the world.”

Nexon and Pixelberry will power up the production of new genres and new weekly content for players to enjoy for years on end. In addition, Nexon will support Pixelberry’s global expansion and localization of Choices, bringing the groundbreaking interactive fiction app to key markets in Asia.

About NEXON Co., Ltd.

NEXON Co., Ltd. (“Nexon”) (3659.TO) is a global leader in online games, with more than 100 live games operated across more than 190 countries. Nexon pioneered micro-transactions and the free-to-play business model, and is widely credited with unmatched global expertise in sophisticated live game operations, nurturing player communities, and for sustaining games for years, even decades. Founded in Korea in 1994, the Company is now headquartered in Japan and listed on the Tokyo Stock Exchange. In 2017, Nexon was placed on the Nikkei Stock Index 300.

About Pixelberry Studios

Pixelberry Studios is the mobile studio behind Choices: Stories You Play, a Top 25 Game on iOS and Android. The core team members of Pixelberry’s team have been making narrative games together for over a decade and have launched new chapters, episodes or quests for their games every week for the past 12 years. Pixelberry has also used their games, in partnership with non-profits, to educate millions of players about cyberbullying and eating disorders.


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