Apple’s First Store in South Korea Opens Saturday

SEOUL, South Korea--(BUSINESS WIRE)--Apple® Garosugil will open in Seoul on Saturday at 10 a.m., bringing Apple’s products, in-store programming and services together for South Korean customers to experience for the first time all in one place. South of the Han River, in the heart of the Gangnam area, the store’s 25-foot glass facade invites visitors in from the tree-lined street, where interior trees mirror those outside, blurring the lines between the street and store.

“We’re thrilled to open a new home for our customers in the vibrant city of Seoul and we look forward to continuing to grow in Korea,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Our stores are gathering places for the community where everyone is welcome to connect, learn and create.”

Today at Apple℠ programming offers dozens of free sessions daily to inspire participants to learn and unlock their creativity in photography, music, art and design, coding skills and more. Led by Creative Pros, who are experts in the arts, the sessions bring the community together in the heart of the store — the Forum, with a dynamic 6K video wall.

Anyone can begin by taking a 30-minute Quick Start session, go further with experiential Photo Walks or attend a session for entrepreneurs, such as How to Run a Connected Business. Educators and developers can also get hands-on advice and specialized training in the store’s dedicated Boardroom.

The store features Apple’s full line of products and a curated collection of accessories. Lining each side of the store are Avenues, inspired by window displays along a shopping street, which have interactive displays for visitors to get hands-on with third-party products and accessories dedicated to music, home, coding and more. Through the Apple Store® app, customers can also explore products, shop and register for Today at Apple sessions.

The store’s 140 team members will welcome visitors Saturday and provide the services and experiences that have become the hallmark for Apple Stores around the world. To register for Today at Apple sessions, visit apple.com/kr/today.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.

© 2018 Apple Inc. All rights reserved. Apple, Today at Apple, Apple Store and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Contacts

Apple
Nick Leahy, 408-862-5012
nleahy@apple.com
Ashley Rivera, 408-862-1381
ashley_rivera@apple.com